Robust Online reputation management is a practice of structuring a brand’s reputation on the internet by displacing misleading content, uploading trending content, and making it visible through the help of other internet algorithms.

This is, by far, the biggest misconception that people perceive about online reputation management. Search Engine Optimization commonly referred to as SEO is the process of ranking webpages on google or other search engines by improving content. On the other hand, ORM is a broad term referring to all or some of these – SEO expert, content manager, brand reputation strategist, expert witness, and web developer. To maintain a long-term positive image of someone, full-fledged online reputation management should be considered as it covers all possible dynamics of the public image of a personal or professional brand.

The success of ORM is defined differently by different people according to their targets for their business based on how small or big they are. One of the most basic measures of the success of ORM is that no negative review about you or your business pops up on the first page of google. If you opt for a detailed plan to manage your reputation, you may get access to no negative reviews up to 2-3 pages as well. It all depends on the discretion and targets you have set for yourself.